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Ashifa’s core strengths are in technical writing, communications, research, data management, assessment, and monitoring and her expertise lies in maternal and child health, urban health systems, and health determinants. She uses these to achieve her objective of improving the health of women and children worldwide. Please contact her for details regarding new assignments or partnerships.

Writing and Communications  |  Research and Data Management  |  Assessment and Monitoring  |  Other


Ashifa’s main area of work has been as a technical writer. Whether original writing, editing, or collating, she always writes with a clear purpose and target audience. Her work has ranged from online technical inputs to small activity reports, from program concept notes to case studies, and from annual reports to research papers.

  Writing Example -
  • Co-authored a manuscript Equitable Health Services for Urban Residents (under review for publication)
  • Produced key project documents for an urban maternal and newborn health project in India
  • Documented best practices of proactive government women and child care centers in three districts of India
  • Authored Survive to Thrive, a photography book documenting the value of the girl child

Her work in communications has been in audio-visual media. Whether self-produced or directing an external body, she has used these different creative mediums to address diverse audiences about several health issues. She has also used social media to champion health concerns, including tweeting @ashifahealth about global health issues.

  Communications examples -
  • Developed a field visits guide booklet for the WHO SEARO Regional Consultation on Health of the Urban Poor in Mumbai, India
  • Created health awareness sheets for inner-city residents in St. Louis, MO
  • Coordinated and headed the website re-design for two local health non-profits in Mumbai, India
  • Shot, archived and shortlisted photographs
  • Developed 2 project videos


Ashifa has independently conducted literature research on numerous health topics, has actively participated in a Mumbai health organization’s Research group, and has been involved with field research work. As part of an urban maternal and newborn health intervention for over four years, the piloting of the project model involved many research study steps.

  Research examples -
  • Conducted a literature review and wrote an original paper Challenges and Promises of Health Systems in Urban Settings on the urban poor globally
  • Wrote a paper Malaria Program Intervention for Pregnant Women of the Mandla district in Central India
  • Oral conference presentation Addressing Maternal and Newborn Health Services by General Practitioners for Mumbai’s Urban Poor: A Case of Unregulated Quality

Ashifa has years of experience in data management. From data supervision, management and analysis of maternal and newborn statistics to qualitative data collection and analysis from interviews, experience has taught her nuances of data entry and data systems and that she has a strong aptitude for data analysis, both quantitative and qualitative.

  Data management examples -
  • Developed, streamlined, monitored and managed the electronic database and data quality of maternal, birth, and newborn statistics
  • Supervised data entry of 2 operators and from 40 data collectors
  • Data analysis of four years of maternal, birth, and newborn statistics


The work Ashifa has done in assessments has been at the field level. She has completed assessments using original questionnaires, informal interviews, focus groups and baseline surveys for diverse purposes.

  Assessment examples -
  • Self-designed, piloted, and administered scales on water sanitation and hygiene (WASH), nutrition, and other health aspects for an assessment of an Indian village and compiled the study report
  • Wrote a paper entitled Assessment Phase for Immigrants and Refugees with Tuberculosis

Ashifa has monitored and evaluated grantees for a local Indian foundation. This demanded sharp report reviewing, frequent site visits, and building strong relationships with the funded projects across India. She also assessed funding proposals, gave recommendations, and assisted in on-site reviews. Ashifa has developed a number of project information systems. These organized systems were critical for ensuring manageable, accessible information and assisted in project monitoring of on-going work.

  Monitoring examples -
  • Monitored and evaluated 18 grantees in health, livelihoods, and education for a foundation in Mumbai, India
  • Streamlined and maintained records of all project documentation for two non-profits in Mumbai, India


Ashifa is always looking to explore and expand her skills and further her knowledge of health issues and has always capitalized on different opportunities to do so. She believes global health is truly an interdisciplinary field and so sees each subject connecting to it, like HIV/AIDS program development or partnership development around chronic non-communicable diseases.

  Examples -
  • Project coordinator and community mobilizer for an art-health project with slum and mainstream artists
  • Fund raised, researched, planned, and presented the American Red Cross Measles Initiative campaign and International Humanitarian Law program for educational awareness for youth
  • Coordinated and assisted in a weekly woman and child clinic for in a Mumbai slum